What we've been
working on.
Notes on software, websites, automation and AI — written for people running a business, not for other developers. Mostly things we've actually built.
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AI AI knowledge base: Turn Medheads articles into answers
We turned Medheads’ years of articles and clinician interviews into Ask Medheads: a searchable AI knowledge base that answers user questions only from our published articles and timestamped video transcripts, shows source passages and opens videos at the exact answer moment. This case study explains what we built, the retrieval failures we fixed, and the real queries already teaching us how to improve.
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Client story When the Obvious Media Storage Answer Is the Wrong One
A UK production company, editors scattered across time zones, and a big-pharma end client demanding a proper audit trail. What building the right storage architecture actually took.
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Client story Giving a Small Business Owner Her Evenings Back
What working with 38South actually looks like — a long day going through the numbers, one uncomfortable decision about cream, and an AI assistant called BrieAnna who reads three inboxes before breakfast.
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AI Helm: The Private AI Assistant That Actually Works For You
What a private AI assistant for small business actually does day-to-day: the 7am briefing that turns inbox clutter into a 30-line to-do list, the overnight job that turns the till's sales file into something you can actually read, the 53 deliberate actions it can take — and the clear limits that keep your accounts and inbox under human control.
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