Software we built —
and run.
We don't only build for clients. These are our own products — practical software we designed, shipped and operate ourselves. Proof of what 38South does, and tools you can put to work today.
Jedd Social
Howl once. Everyone hears it.
AI social on autopilot — plan, write and schedule posts across your accounts, with brand kits and best-time suggestions. Built on the open social web; in beta now.
Visit jedd.social ↗
Righto
The voicemail that texts back.
Miss a call and Righto texts the caller back under your business name within seconds — so the job waits for you instead of going to the next tradie on Google. Missed-call recovery for Australian trades — no app, no lock-in.
Visit righto.trade ↗
Helm
Your business's private AI chief-of-staff.
Tasks, calendar, email and follow-ups, kept in hand by an assistant you just talk to — and that moves first, so nothing slips. Bespoke to your business, on a server that's yours alone.
Visit helmhub.app ↗
SEO Easy
AI SEO, across every site you run.
Audit, generate and publish SEO metadata across WordPress, Shopify, Ghost, Webflow and Strapi — from one dashboard. Built for agencies and content teams who manage more than one site.
Visit seoeasy.app ↗
Channel Labs
Your videos are better than their packaging.
YouTube packaging intelligence for established channels — it reads your transcript, retention curve and real search terms, then writes the titles, descriptions, chapters, tags and thumbnails that get videos found. Live and running; access by request.
Visit channellabs.app ↗Building something for your own business? Book a chat — most of what we do is custom, shaped to how you actually work.